The broads of New York, so they say, are all about the grooming. In the land of the $5 manicure, it would be rude not to present one’s most immaculate side at all times after all. So why is it, that the city that never sleeps is also the city that never seems to hook up? Come on. Any dating scene that needs The Rules is surely getting desperate.

It’s got me to thinking (she says in full-on Carrie Bradshaw mode) could your manicure be what’s stopping you score Just like a man likes a woman who likes her food, I suspect that the babe with the bullet proof blow-dry is about as appetising as an ice cube. She won’t be wanting to muss herself up with a quick fumble on the way to the restaurant.

There’s always been something sexy about the artfully dishevelled dame. Kate Moss has got it down to a tee. The bed-head hair, the thrown together threads – and now, the hoards upon hoards of women willing to pay good money for a piece of it down Topshop.

But if anything, it’s a look that takes even more effort. Far from the one-full-face-of-makeup-fits-all approach, it’s about taking the time to find your inner sex kitten. Which can be one major spiritual journey, woman.